A direct mail piece for Camping in the Forest.
Using one of our campaign lines, 'Everything grows in the forest' we sourced a natural stock that had been embedded with wild flower seeds that the customer could plant and grow themselves.
This DM is not only a marketing piece but an overall brand piece that reinforces CITF's sustainability values as well as the onsite camping experience of getting 'back to basics'.
The piece saw high level of engagement socially by the consumer sharing their results online through the CITF facebook and twitter channels.
