Cereal Killer is a fictional food truck that exclusively serves breakfast sandwiches. As a breakfast sandwich lover, I feel like breakfast food trucks are an under-served market. I wanted to start a breakfast sandwich revolution and looked to Russian Constructivism for inspiration when designing the overall look and feel of the brand. I chose a traditional red, black, and white Constructivist palette and added a bright, sky blue and cream to make the logo and branding a bit more fun. The pattern I designed to be used on menus and packaging is supposed to feel a little like a ransom note, while still promoting the brand in a lighthearted way. I carried this feeling through the merchandise using breakfast foods to make a face on t-shirts that could be sold to customers and also worn by staff.