We believe that Pizza Hut Delivery is part of people's lives, meaning there's story behind every pizza box.
To reveal the stories behind Pizza Hut Delivery orders, we crafted a series of insightful thematic posters that were drawn and cut by hand using real Pizza Hut boxes.
The four posters depict situations familiar with everyone, but particularly to the target market of young adults, whether it was being trapped in a hell of work deadlines, turning into hungry range monster, not able to leave the couch or being faced with spiraling bottomless hole of hunger.
Use of the Pizza Hut boxes was compelling, quirky and visual arresting, but also brand - and product - relevant, as the promotional posters art actually the same material as the product packaging.
Awards: Cannes Bronze Lions 2015, Adfest Silver, Adstar Silver.
"Feed Me" Poster.
"Empty Fridge" Poster.
"Hungry Workers" Poster.
"Glued to the Couch" Poster.
