Launch of China’s Happiness Index
In China, Nestlé Cucuisha is the confectionery chocolate wafer bar that literally stands for “small bites of happiness”.
We wanted to be the pulse of all moments happiness in China. To do this, we launched the Cucuisha Happiness Index.
In the first phase of our launch campaign, we co-operated with China’s leading social platform, Weibo.
CCS Happiness Index
From data extracted from social, we measured all the many small moments of happiness throughout Weibo. And transformed big data into more accessible bits of happy data visualization. By allowing access to their Weibo moments, user can also find their own personalized version of the Cucuisha Happiness Index.
Happy data visualization in Weibo
Talk show by famous KOL and public shared their Happiness Index
Campaign KV
