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When asked by LaMar Snowboards to create imagery for their decks,
I wanted to diverge from what was typical in the industry. It took
courage on LaMar’s part, to take a new direction.
I used typography and simple design as the primary basis of our
layouts. Using the names of the boards as our source of inspiration
I crafted bold and colorful typographic compositions. The result
was a look that was totally unique to LaMar.
