On occasion I am asked to illustrate and when asked, I seize the opportunity.

 

Mountain Dew’s advertising agency commissioned, MOTIVE asked me to

create imagery for general use in retail, merchandise and potentially in-store.

 

As opposed to pushing out ‘cool for the sake of cool,’ I chose to generate a

mini-campaign about ‘ferocious thirst.’ I crushed Mountain Dew cans,

referenced horror movies and hand drew my favorite frightening animals.

 

So go quench your inner-beast already.