You may not see it, but it's happening. 
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Sea Shepherd is one of the most prestigious NGOs in Brazil. It stands for marine wildlife in a country of continental dimensions, with the largest coastline area in the world. Despite all they efforts to alert society about the need to preserve marine wildlife, often Sea Shepherd's calls goes unnoticed. We received a job request to create a strong conceptual image that could make people realize that marine wildlife destruction – although not visible - is as tragic as any other devastating situation. This image was used in several formats, as posters, billboards, traditional ads and digital posts.