That is a campaign for TMO Institute, one of the main bone marrow research centers in Brazil. Our goal was to convince people that bone marrow donation its not like organ donation: you neither have to die or to live worst just cause you became a donor. So, we created this 3 generous monsters to remember everyone: if you donate your bone marrow you will not miss them, cause you have a lot! 
My most genuine gratitude to our friends at Fuze Images, who helped us to produce this campaign.
There are my first concepts.
And the final result.
Detail
Detail
Detail
Bone Marrow donation
899
7,702
16
Published:

Bone Marrow donation

Campaign for TMO Institute, a bone marrow research center in Brazil.
899
7,702
16
Published: