That is a campaign for TMO Institute, one of the main bone marrow research centers in Brazil. Our goal was to convince people that bone marrow donation its not like organ donation: you neither have to die or to live worst just cause you became a donor. So, we created this 3 generous monsters to remember everyone: if you donate your bone marrow you will not miss them, cause you have a lot!
My most genuine gratitude to our friends at Fuze Images, who helped us to produce this campaign.
There are my first concepts.
And the final result.