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    Campaign for TMO Institute, a bone marrow research center in Brazil.
That is a campaign for TMO Institute, one of the main bone marrow research centers in Brazil. Our goal was to convince people that bone marrow donation its not like organ donation: you neither have to die or to live worst just cause you became a donor. So, we created this 3 generous monsters to remember everyone: if you donate your bone marrow you will not miss them, cause you have a lot! 
My most genuine gratitude to our friends at Fuze Images, who helped us to produce this campaign.
There are my first concepts.
And the final result.