This story is called "If We Shadows", liberally inspired by Shakespeare's "A Midnight Summer Dream". 
It is an ode to the world renown Lancôme logo in the shapes and forms of a flower shadow. 
Conceptually, the goal is to create shapes above the white foreground using the beauty products and other objects in order to project the Lancôme logo through the light. 
Many thanks to the whole PR team at Lancôme USA