For creating this logo, we had two words keys, "humorous and modern." Starting addition, developed two arguments, the "fun and conservative modern ", which guided the research and study semantic words, shapes, styles and colors.

Key words: Simple and Objective

"Conservative - Modern"
Inspiration: "labels, tags"
Representation: Positive: Standard format, universal, easily recognized - Negative: Common
 

​Reference
Square or Rectangle - Inspiration: "labels, tags"
Representation: Positive: Perfection, Right, "Male" - Negative: Hard
 

"Conservative - Modern"
Inspiration: Tiger
Representation: Positive: Male, symbol of masculinity, strength, objectivity, natural, beauty, "cat" - Negative: Beast, individualistic, indomitable, truculent

Background - Textures for packaging