Creation process and creating the logo and
branding for chemical company - hygienic.
Concept
The proposal to have a visual easy to understand and use, and make sense to the type of company and segment. Our inspiration were the very symbols of chemistry.
We believe in the greatness and beauty of the "simple". So, the process of creation is self-explanatory. Enjoy...
Naming - Values and signification
Name company - "Maxxi" - Values and key words: maximum, strong, assertive, fast, strong, flexible
Segment - "Chemical" - Values and key words: science, exact, composition, molecules, mixing, connection
Symbols and forms
Lettering
Logo
Logo+type - 1
Logo+type - 2
Final Logotype
Colors
