G.R.E.E.N.S WORK+SHOP is an unconventional 'green' workspace for mobile professionals during weekdays and a 'live' herb retail concept. It is also a cosy intimate space for events on week-nights and weekends.

 

To educate, promote and inform the target audiences regarding the unique space.

 

To create an advertising to generate awareness regarding the unconventional co-sharing workspace for mobile professionals. Promoting the use of space to the target audiences by using metaphors. We use animal heads as metaphors of different occupations, such as businessman, graphic designers and freelancers. 

Using both serif and sans serif fonts to bring out the impression that the place is a casual yet professional space. The dots are shaped like seeds to bring out the fact that it is a 'green' space. The tagline was inspired by the children's storybook, Where the Wilds Things Are. 

An Animal Affair is an event that is quite Alice in The Wonderland theme inspired. An array of teas, pasteries and veggie dishes will be served during the event. From that event, potential users of the space will get the chance to mingle, get to know one another and also have a look of the unconventional space. 

The ambient ad is placed at bus stops near the venue of G.R.E.E.N.S WORK+SHOP. Passerby would be able to take a photo of themselves with the animal head. There is also a QR-code that will link them to information regarding the store.