BRAND
Lovestruck.com is the best dating site in Singapore. It provides clever matching, profile verification, exclusive events and date discovery. It helps users find singles who are living, working or simply nearby as it would be easier for both of them to meet for lunch or even get drinks after work.
BRIEF
To create an electronic and direct mailer to promote their service and also bring more awareness to their brand.
CONCEPT
Lovestruck.com will occasionally have an event for singles to mingle and socialize. One of their themed events is The Comedy and Quiz Night. Hence, I decided to create a direct mailer that looks like a folder as I was targeting working adults, 25-35 years old. Those who are interested to attend the event are required to RSVP. There is also a ticket that they are require to perforate and bring to the event.