CHALLENGE: Diners Club needed to ask its clients to refer some friends and contacts 

SOLUTION: Digital campaign concept: "Give away new experiences" responding to the rational: everytime you use your Diners card, you live and share experiences, so by recomending people in your network, you give them the opportunity to share new experiences too.

TACTICS: Social Media presence and promoted posts on facebook, landing page, interactive banners on local media webds, newsletters and scrm.