CHALLENGE: Run a digital contest to choose expecting couples so they could try a Huggies-made girdle allowing fathers to feel their babies’ movements as a Father's Day gift.
SOLUTION: A Facebook app where participating parents wrote down why they want to share the experience with their partner. The app was supported by a Father's Day social media campaign and boosted with a Facebook ads strategy.
RESULTS: We reached more than 600K people in a week. The winners where chosen from more than one-thousand contestants, suggesting participation from over 85% of the pregnant women in Ecuador who use Facebook.
DIGITAL MEDIA STRAEGY TO PROMOTE THE VIDEO "EMBARAZADOS"
CHALLENGE: Create a media strategy, utilizing a highlight reel, congratulating all new fathers on Father's Day and welcoming them to the life of a parent.
RESULTS: The video, promoted on Facebook and Youtube, reached more than 575K people and gathered around 20K interactions.
The Huggies community had grown over 5% by completion of the campaign.
