Jack Rabbit
Post Production House
Post Production House
Client: Jack Rabbit Post Production House
Project: Logo, identity and branding, website design, photo editing
Date: December 2011
Project: Logo, identity and branding, website design, photo editing
Date: December 2011
Credits: All photography by Taylor Jackson (www.taylorjacksonphoto.com)
Story: Recently my friend Taylor Jackson and I decided to start a full service wedding photo post processing company. Taylor has been a successful wedding photographer for a number of years now, and he had the idea of establishing a service that would cater to the needs of wedding photographers, both locally and worldwide, by easing their workloads and taking care of all their editing needs. The photo editing process can be a gruelling one for photographers, with many wedding shoots running a total photo count of over 500 images on average. Until now the market has lacked a simple, friendly, and personable solution.
Our underlying belief and mission of the company is simple: to provide photographers with the peace of mind that after they finish their work behind the lens, the editing process is handled by someone whom they trust to provide a phenomenal end result. Rather than a bland and vague corporate feel, we wanted to achieve a presence that made clients feel comfortable and at home. We encourage personal drop offs to make for an intimate one-on-one experience, and emphasize the fact that we are a local business run by two guys who have the tools to make your life easier as a wedding photographer, so you can focus more of your time on booking more couples and growing your business.
When I set my sights on creating Jack Rabbit's identity, I wanted to stick to bright warm colours that would instantly evoke a feeling of comfort for new visitors and potential clients. Since we are a startup company, it was important to hit the nail on the head so to speak, as the first impression someone gets from a company is by far the most important one. I wanted to create a brand image that encompassed the mission behind our service, and left a lasting impression on our target market of wedding photographers. Flowing, semi-cursive text would make up the logo, with different tones of pink to set the colour palette. It was important not to come across as fast and cheap (as the name could easily have done), but instead be warm and familiar, with fast results that didn't sacrifice quality in the slightest. The result is below, and we are proud to announce that we are now open for business.
Please feel free to check out our new site and see what we're all about. Follow us on Twitter and Tumblr to stay up to date and see examples of the work we do.
Website - www.jackrabbitpost.com
Twitter - www.twitter.com/JackRabbitPost
Tumblr - www.jackrabbitpost.tumblr.com
Click images to enlarge.
Our underlying belief and mission of the company is simple: to provide photographers with the peace of mind that after they finish their work behind the lens, the editing process is handled by someone whom they trust to provide a phenomenal end result. Rather than a bland and vague corporate feel, we wanted to achieve a presence that made clients feel comfortable and at home. We encourage personal drop offs to make for an intimate one-on-one experience, and emphasize the fact that we are a local business run by two guys who have the tools to make your life easier as a wedding photographer, so you can focus more of your time on booking more couples and growing your business.
When I set my sights on creating Jack Rabbit's identity, I wanted to stick to bright warm colours that would instantly evoke a feeling of comfort for new visitors and potential clients. Since we are a startup company, it was important to hit the nail on the head so to speak, as the first impression someone gets from a company is by far the most important one. I wanted to create a brand image that encompassed the mission behind our service, and left a lasting impression on our target market of wedding photographers. Flowing, semi-cursive text would make up the logo, with different tones of pink to set the colour palette. It was important not to come across as fast and cheap (as the name could easily have done), but instead be warm and familiar, with fast results that didn't sacrifice quality in the slightest. The result is below, and we are proud to announce that we are now open for business.
Please feel free to check out our new site and see what we're all about. Follow us on Twitter and Tumblr to stay up to date and see examples of the work we do.
Website - www.jackrabbitpost.com
Twitter - www.twitter.com/JackRabbitPost
Tumblr - www.jackrabbitpost.tumblr.com
Click images to enlarge.
