Handmade by Hicknell
Handmade by Hicknell
Brand Identity Development and Brand Style Guide 
Handmade by Hicknell is an independent manufacturer of quality handmade furniture and home décor. The overall goal of the brand identity and logo treatment is to allude in as many ways as possible to the attributes of the physical products produced by the company, and the feelings they generate as they enter the hands of the customer. An allusion to craftsmanship and the handmade technique is portrayed through the hand drawn aesthetic; rather than employing rigid and mathematically perfect lines in the primary logo mark, a humanistic undertone is retained through the organic lines of an originally inked drawing. An accompanying brand guidelines and process book outlines market research, concept sketches, colour theory, typography designations and contextual applications. Full project case study up on The 20-Something Designer blog here.
Handmade by Hicknell
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Handmade by Hicknell

Identity development and brand style guide for custom furniture manufacturer Handmade by Hicknell.
19
526
0
Published:

Creative Fields