Identity Design for the Massachusetts Brewers Guild
Typeface: Avenir Next
This is a rebrand of the Massachusetts Brewers Guild as well as a new design layout for their Massachusetts Brewers Trail Program, business cards, coasters,t-shirts, and pint glass. Through my extensive research of craft beer ranging from its rich history to the current craft beer revival I created a concept that revolves around the importance of strength in numbers as well as the idea that if we all work together we can create a positive movement. There are nine circles that create a square. Each filled circle represents a member of the guild. The outlined circle represents the guild itself. I chose to represent those within the guild as circles since it symbolizes unity and protection. The square symbolizes community and stability. It is also representational of the cardinal directions; North, South, East, and West, as well as the four seasons; Spring, Summer, Fall, and Winter.The colors used are inspired by the main ingredients found in craft beer; water, barley, yeast, hops, as well as beer itself. Within the Massachusetts Brewers Trail Map there are a number of systems to help the reader identitfy the location of breweries, the type of brewery, as well as pertenant information regarding a specific brewery. The type used is Avenir Next, created in 2007 the same year as the guild. Its geometric classification pairs nicely with the geometric symbol.
Rhode Island School of Design
Graphic Design Certificate Program, Division of Continuing Education
Typeface: Avenir Next
This is a rebrand of the Massachusetts Brewers Guild as well as a new design layout for their Massachusetts Brewers Trail Program, business cards, coasters,t-shirts, and pint glass. Through my extensive research of craft beer ranging from its rich history to the current craft beer revival I created a concept that revolves around the importance of strength in numbers as well as the idea that if we all work together we can create a positive movement. There are nine circles that create a square. Each filled circle represents a member of the guild. The outlined circle represents the guild itself. I chose to represent those within the guild as circles since it symbolizes unity and protection. The square symbolizes community and stability. It is also representational of the cardinal directions; North, South, East, and West, as well as the four seasons; Spring, Summer, Fall, and Winter.The colors used are inspired by the main ingredients found in craft beer; water, barley, yeast, hops, as well as beer itself. Within the Massachusetts Brewers Trail Map there are a number of systems to help the reader identitfy the location of breweries, the type of brewery, as well as pertenant information regarding a specific brewery. The type used is Avenir Next, created in 2007 the same year as the guild. Its geometric classification pairs nicely with the geometric symbol.
Rhode Island School of Design
Graphic Design Certificate Program, Division of Continuing Education
Dina Vincent, Instructor and Program Advisor
Photographs by Mel Colvin Photography
Photographs by Mel Colvin Photography
