Melbourne Food Experiences are becoming the pre-eminant food related events company in the 'food capital of Australia'. They provide a vast array of cooking classes, food tours and specialised dinining experiences. Design IS: were commissioned to develop a strategy and design style for this new brand, one that captured the essence of the Melbourne food scene and positioned MFE as a leader in their fireld. Design IS: were also responsible for art directing the website and producing a suite of targeted promotional collateral.
