Driven Magazine design for Peugeot Australia – What a brief for a designer! Peugeot, through Walrus Media, commissioned Smart Works to design and produce a quarterly magazine showcasing a broad variety of design disciplines. This was to go out to purchasers of their cars in Australia. I was responsible for naming and design of the masthead, establishing the layout grid and overall design style and palettes, as well as art directing the inaugural issue.
