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    World-Class athletics program launches new site and concept to attract top student athletes to play and learn. Designed to attract teenagers the… Read More
    World-Class athletics program launches new site and concept to attract top student athletes to play and learn. Designed to attract teenagers the site is loaded with video and social integration. Hail to the Victors. Read Less
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Member Company: Enlighten
Member Website: www.enlighten.com
Client: University of Michigan
 
Project Description
 
World-Class athletics program launches new site and concept to attract top student athletes to play and learn. Designed to attract teenagers the site is loaded with video and social integration. Hail to the Victors.
 
The primary goal of the University of Michigan Athletics Recruiting website is to encourage prospective student athletes to consider and visit the University of Michigan. The site is for prospective student athletes and their parents/advisors to provide comprehensive information on athletic programs, world class facilities, traditions, campus, sports, and academics. Our primary and secondary research from prospects, current students, coaches, administrators and alumni informed the range of features and content developed. Of course, the site is completely adaptive and the content and features are designed to meet the variety of devices and screen sizes from desktop to mobile. 
This Showcase was originally featured on The SoDA Report (Vol.1 2015). Click here to download the full report or visit SoDA's website.