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    Familiar, a fashion-based print publication partnered with Instrument to launch the fifth issue of Familiar called “Rivals” this summer 2014. Rel… Read More
    Familiar, a fashion-based print publication partnered with Instrument to launch the fifth issue of Familiar called “Rivals” this summer 2014. Released for the first time as an interactive editorial, this story merges high fashion and modern sport through the subtle theme of rivalry. Instrument saw this passion project as an opportunity for the company to explore a new style of storytelling and content creation, while expanding Familiar’s artistic vision into the digital space. Fameless Magazine states: “Saying that ‘Rivals’ extends the boundaries of what an online editorial should be is an understatement, you must take a look for yourself.” Read Less
    Published:
Member Company: Instrument
Member Website: www.instrument.com
Client: Familiar 
This Showcase was originally featured on The SoDA Report (Vol.1 2015). Click here to download the full report or visit SoDA's website.