Diwali Promotions for a Liquor Store
Based on the age old tradition of gambling and drunken debauchery in North India
Based on the age old tradition of gambling and drunken debauchery in North India
A last minute project came up where we had to jazz up the presence of a Wine & Liquor Store in one of the most famous malls in Delhi. With no previous branding work done, we had the empty space to work with crazy ideas but on other hand a very limited space available to to execute designs due to a majority of space being given out to Sponsors. I came up with this idea of modifying the playing card graphics into a wacky idea denouncing the habit of drinking with the idea of carrying out a inverse promotion. Eventually the original concept (shown here) was modified as the owners found the concept a bit risque for their image and the final run had generic copy like "King of High Spirits" And "Queen of Fine Wine". Nevertheless the original concept remains my favorite.
