Chetana Deorah's profile

Liftopia Brand Experience Workshop

Chetana Deorah
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Liftopia required a re-vitalization of its brand personality to engage both, their consumer and resort target audiences, while embracing a modern, trendy visual voice. In collaboration with the marketing team and executive stakeholders, I led the initiative for a brand experience workshop to help discover what this visual voice might be? Our toolbox in this exploration included surveys, competitive analysis, examining mental models, moodboards, visual imagery, keyword mapping. Deliverables for phase 1 of the brand vocabulary included direction for photography, refreshed color palettes and typography applicable across analog and digital media.
Strategic Direction + Concept + Planning + Art Direction + Mentoring
Experience Mapping visual design visual system Workshop brand promise brand personality cooper u
Experience Mapping visual design visual system Workshop brand promise brand personality cooper u
Experience Mapping visual design visual system Workshop brand promise brand personality cooper u
Experience Mapping visual design visual system Workshop brand promise brand personality cooper u
Experience Mapping visual design visual system Workshop brand promise brand personality cooper u
Experience Mapping visual design visual system Workshop brand promise brand personality cooper u
Liftopia Brand Experience Workshop
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Chetana Deorah's profile

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Chetana Deorah's profile
San Francisco, CA, USA

Liftopia Brand Experience Workshop

A cross-functional collaborative, brand experience workshop to help define a re-vitalized visual system. Methodology included surveys, competitiv Read More

Published:

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Attribution, Non-commercialAttribution, Non-commercial