Harry & Lloyd — A Perfect Cut

•

Harry & Lloyd — A Sartorial Concept Store to Meet a Gentleman’s Needs
Branding Assignment by LASALLE College of The Arts, Design Communication

A branding assignment based on an assigned movie, ‘Dumb and Dumber’, the objective was to create a fictional brand or service inspired by the events that took place in the movie.

The concept is a collective that offers various gentlemen-themed products and services to cater to every gentleman’s possible need, from grooming and tailor services, to haircare products and sartorial pieces. Not only is it a grooming salon, it is also a menswear concept store that provides bespoke suits, custom-made shoes, a diverse variety of shirts, and stunning hand-made accessories.

Creative Brief:

A film from varied genres (such as Comedy, Horror, Sci-Fi, Romance, Thriller, etc.) will be assigned to you and you are required to respond to the film by imagining and creating a service or company. The service needs to be directly influenced by your given film.

You will then be tasked to design a visual identity that best represents your concept for the function of the service or company. It needs to embody the essence and intention of the company and serve as its logo.

Next, an exercise in copywriting will see you proposing various slogans to epitomise your service or company. You will need to consider the tone of voice and choice of words against the ideals and vision for your service or company.

And finally, you will be required to illustrate and visualise a narrative that communicates the purpose of your service or company. This illustration will serve to articulate the point of existence for your service or company in a succinct visual manner.

Assignments and Mandatory Requirements:

— Research, mood boards, process and developments

— Negotiated concept

— Visual identity

— Slogan

— Illustrated narrative