During my time working on Goliath Games Iberia, I developed in 2013 a brand new line of Card Games. The idea was to enter the low-cost games in supermarkets, but still with a quality style. The result was better than expected, coming to renew this line until now, year by year.
The games were already created, but needed an aesthetic and an idea. I thought of grouping all games under one umbrella of colors and shapes. I create a funny shape for the plastic blister, and a pattern common in all the boxes.
For each product, I designed an own image to the front of the small boxes, where the cards are stored. Cards were also designed from zero, always starting with a fun aesthetic and more focused for young kids.
I designed everything from the beginning, logos, backgrounds, illustrations... And the result is what you see below.

 

A lot of colors, shapes and crazy ideas. Just the toy world. :)

The main logo. "Cards Games" in spanish.

"Sin Palabras... ¡Acción!" was the first item I designed. It's a mimic game where you have to guess the word: movies, actions, places or random category. I made also the cards, including the little icons.

One of the funniest games of the Goliath family is "No Panic!". This new version needed tha same crazy style from the original, and my plan was to used weird and crazy illustrations!

I also added my own questions, to create a new generation of fandom kids... here you can read: In which place will you hide in a zombie attack?

I also have to design a CDU for the presentation of the games in the store.