A Set of Media installation for SKODA

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Client: SKODA AUTO

Production: Shanghai Art-Design

Media Design&Installation: CRE Imagination
Location: Shanghai ,China
Date: 22.04 - 29.04.2015

We develop a set of interactive installations during the 16th Shanghai International Automobile Industry Exhibition (Auto Shanghai 2015) which was held on April 22~29th at National Exhibition and Convention Center of Shanghai.

Auto Shanghai 2015, with a combined show space of over 350,000 square meters, brought together 928,000 total visitor person-times, attracted more than 10,000 journalists of 2,150 domestic and abroad news media organizations from 44 countries and regions.

Style Your Skoda, it is an outstanding media installation with 3D motion capture technology. we setup a six by two display wall at the booth. People can paint on 3D car with a spray paint pot. In addition, they can print out the designed car or email it to themselves or a friend. CRE utilized the latest AMD Firepro W9100 graphic boards to supply the real-time power.

Choose Your Skoda, people can choose their individual information pieces via touchscreen to get their color of SKODA. You are supposed to find your Character piece, Constellation piece, Zodiac piece, Occupation piece...etc. from the crystal-like sky and make a brilliant integral crystal. The Crystal will reveal you the proposal color of SKODA.

Tour de Skoda, CRE re-equip three bicycles which are used in “Tour de France”, people can experience a real-time 3D tour from desert to forest and also beautiful town with pick up coins through all the way, the quickly response and fluid motion graphics are installed on a group of screens with 2160 by 3840 pixels totally. More than 2000 people join this game during the exhibition.