Hadji Bey’s Turkish Delight has been part of Ireland’s food tradition since 1902 when it was manufactured in Cork. We developed new packaging which recreated the magic of this wonderful heritage brand and relaunched Hadji Bey within the gift confectionary market.

The new premium packaging format and softer brand palette created a more indulgent, luxury brand which has seen huge global popularity. The brand has achieved listings in many exclusive retailers across the world. This huge sales uplift since the launch of the new packaging is a result of the wonderful design and brand positioning. The first impression design or packaging makes is critical and the sophisticated and stylish design has won praise from both judges and consumers alike. The new branding and packaging for Hadji Bey won both the prestigious ICAD Design Award for Packaging Design and the Institute of Designer’s Award for Best Packaging

 

We developed new packaging which recreated the magic of this wonderful heritage brand. This won both ICAD and IDI design awards for packaging.