Traditional Medicine Lab, 百药堂
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Brand Conceptualisation
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Brand Conceptualisation
Inspired by Chinese typographical and Chinese herbology, The logo concept visually expresses and connotes the illustration of circular brush stroke with a red acupuncture point seat in the center that symbolises medical practice. It also depicts the focus of Chinese Medicine together with the circular brush stroke that denotes the revolution of Chinese Medicine back to the origin. Traditional Medicine Lab, ’百药堂‘ Bai yao tang
For continuity, the corporate cobalt blue was retained but muted to reflect greater maturity. A modern san-serif font was chosen to denote respectability and seriousness. The Chinese Alchemy furnace emphasizes the traditional Chinese medical application, while the name of the clinic in Chinese characters ‘百药堂’ adds depth and suggests evolution and growth. The result showcased modern classic elegance against bold and modern graphic representations. The design gave readers a spirited glimpse into the evolution of Traditional Chinese Medical history.
Design Collaterials
