Self Promotion Kit | Brochure
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Looking at the Interrelationship between the Chinese Philosophy and Graphic Design.

Dao has been accumulated for centuries and still remains strong and pertinent to the world today. It is a complex and intriguing philosophy that has many branches and colors. This project is an analysis of the similarities and differences between the principles held in Daoism Art and Graphic Design. It is my personal interpretation of both.

The concepts derived from my research are presented through several examples, including the following design principles from the past to present - Unity, Nature and Wu Wei (The act of non action). The purpose of this project is to serve as a bridge, which links concepts of art and graphic design with Daoism. This project visualizes the main text of “the book of way” — and makes this classic literature easier to understand, applying the insights from Chinese philosophy to Art and Graphic design, in order to find new levels of abundance in design solutions. This will allow for young designers to experience the essence of Daosim and experience a new way to approach the design process and understand the potential of good design.