Olive telecommunication
Visual Brand Language
Uncomplecate
The whole process of the project has gone through various stages of design research. Based on the current and futuristic trends in digital media and telecom industry, the projected design has been taken forward as per the design requirement developed in the creative brief.
Redefined
The name Olive is evergreen, significant, healthy and reliable.
The Indian Multinational
An Indian multinational through the roots of innovation and innovative products to un-complicate and make simpler lifestyle. A brand, carries the present scenario of the local values forward but represented as a global phenomenon, considering the usability and user perceptions of the mass. Covering a broad market of mobile phone users, considering the variety of daily life values and needs. It builds up its culture and the bottom line value in consideration to that.
Brand Image
Innovative. Simplistic. Global Approach
The collective form being symmetrical and balanced, also retains its progressive and dynamic
character. At the same time it doesn't put a very casual character forward too.
character. At the same time it doesn't put a very casual character forward too.
Steady Lean:
Leaning forward with a high amount of stability and hold to the base. The amount of force, pulling the body forward is exactly same of the amount of static energy it has. So both the charterers going parallel to produce a well balanced and static form which is not rigid in its behavior.
A smooth blend of technology with the life.
Unit sans // Medium Italic
Typeface associated to the logotype for other additional informations along with it. The italic family of unit sans has got a similar balance with forward looking personality.
Appearence for different applications in digital media
