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    Coinciding with the premiere of Showtime’s Ray Donovan, The New York Times iPad app was taken over by this groundbreaking campaign for the progra… Read More
    Coinciding with the premiere of Showtime’s Ray Donovan, The New York Times iPad app was taken over by this groundbreaking campaign for the program. Thirteen videos rotate within six different banners to capture the users’ attention. Upon expansion, users can tap a full-screen interactive trailer to pause, then tap a hotspot to learn more about the series. Users may then tap again to resume the video. At the trailer’s conclusion, users are invited to download the first episode for free, buy the trailer’s theme song, or download Showtime Anytime® from iTunes. Read Less
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