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    This Northern Trust ad makes use of the accelerometer in the iPad. Consumers swiping through articles in the news apps come across this interstit… Read More
    This Northern Trust ad makes use of the accelerometer in the iPad. Consumers swiping through articles in the news apps come across this interstitial, presenting a series of hypothetical questions. Users are prompted to shake to explore the financial services and offerings from Northern Trust. Once users shake their iPad, the ad loads a brief video to introduce one of the four themes of the Life Driven Wealth Management financial services. Once users shake their way through the whole ad, they are prompted to fill out a form to receive an email brochure with more detailed information. Read Less
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