Aspects of Kings Park is a gallery and retail environment for high quality contemporary craft and design made (primarily) in Western Australia. The store offers a shopping experience focused on art and design, whilst expressing King’s Park’s core values – ecology, conservation and education. Aspects has a diverse product range with unique works by local artists using

a variety of natural materials. The works feature colourful Australian flora and fauna.

 

Aspects is celebrating its 10th anniversary this year and is in the process of updating their branding and retail space. 
Like a lot of brands, it had evolved in an ad hoc way over time with new materials being created for print, online and in-store as required. This has resulted in a lack of consistency and has highlighted limitations on how the branding worked in some formats.

 

The brief was to refresh the Aspects brand for the next decade of business. The dedicated team’s vision for the rebrand was
a clean pared back gallery style that would evoke a relaxed vibe. The changes are subtle but improve legibility and consistency
in large and small applications, in print and online. The new branding ties in a range of marketing materials such as promotional postcards through to signage and to resonate with a wide variety of shoppers.

 

Logo and brand identity
Business cards and stationery
Postcards, stickers and invitations
Product labels and signage
Billboards and press ad’s
E-newsletter
Email footers