Client: TUI | Konkret Affärskommunikation
Brief: The client is in need of regular production of product catalogs, brochures, and posters to market and sell their tax-free products to traveler's. With a special focus on the intense spring period, when a large number of new products are introduced and prices need to be updated, the need for graphic design is crucial to ensure effective marketing and sales.
Position: Final Art Designer
Process: Based on brand guidelines, I produced original artwork for product catalogs, brochures, and posters together with my project team. I also conducted image retouching to ensure high quality of the visual material.
To streamline the work process and ensure consistency in design, I utilised library templates. For text handling in InDesign, I used C3 plugins to smoothly manage multilingual materials. Additionally, I integrated ProofHQ to facilitate collaboration and review within the team.
An important aspect of the design process was producing marketing materials in multiple languages to reach a broader audience. Therefore, we created all materials in Swedish, Finnish, Norwegian, Danish, English, Flemish, and French, ensuring that our clients assets could be effectively communicated to different target groups in various regions.
IMAGE ABOVE Poster in several languages, this is what the Danish version looks like.
IMAGES Taxfree Product Catalog was made in Swedish, Finnish, Norwegian, Danish, English, Flemish, and French. The images below show a few different kinds of layouts from the Swedish version (the catalog is more than 100 pages long).
IMAGE BELOW A4 Trifold Brochure, here you see the back of the two-sided brochure.
