Client: AGERA HR
Brief: Lead and be responsible for both small and more extensive projects for the company. Seamlessly design and produce print, digital, and motion media for various channels e.g., campaign assets, ads, and banners. Be responsible for delivering printed material and promotional products. Administer the website with updates and continuously develop of the website.
Position: Art Director, Graphic and Digital Designer
Process: In my broad role, I was given the opportunity to develop and work broadly with everything that I deemed necessary to strengthen the company on the market. Among other things, I improved their search optimization so that they ended up higher in search engineers for human resources related topics, I made the company more attractive for both customers and HR consultants, i.e., more people contacted us for collaborations and assignments, and I made their social media grow which meant more relevant followers and engagements.
To succeed with all this, I collaborated with specialists in search optimization and Google Ads, as well as a photographer who took pictures of our employees. I created content for social media platforms such as: LinkedIn, Facebook, and Google My Business e.g., wrote texts, designed, and adapt media to different formats, and created short videos. Produced templates, presentations, and helped the consultants with their reports, and other assets that they used for their customer. I developed a visual identity that works for both print and digital media, a brand book that includes iconography, typography, colors, target groups, and brand values and more. I also curated an image bank. I design market communications such as ads, banners, roll-ups, posters, postcards, product sheets, brochures, leaflets, event assets, and more. Last, but not least I created wireframes for the new website as well as designed the site (front end).
Disclaimer: Photographs are from Unsplash or purchased from iStock. The employee portrait was photographed by Sara Burman. Illustrations are originally from Vecteezy and FreePik then edited by me.
IMAGE ABOVE Product Sheets about the company's business areas – they are six areas in total.
IMAGE BELOW Information Sheet about the company.
IMAGE ABOVE Parts of the Brand Book I' ve created.
IMAGE BELOW Campaign for HR Management Program – Poster.
IMAGE ABOVE Campaign for HR Management Program – Course content and facts about the education program.
IMAGE BELOW Campaign for HR Management Program – Social Media content, posts and backgrounds.
IMAGE ABOVE Motion Posts for Social Media.
IMAGE BELOW Overview Sheet about each business area with an price list.
IMAGE BELOW Overview Sheet about each business area with an price list.
IMAGE ABOVE Facebook Cover – Responsive layout to suit both mobile and desktop views.
IMAGE BELOW Social Media posts.
IMAGE BELOW Social Media posts.
IMAGE ABOVE Illustration I've adapted as well as changed colors to match the graphic style.
IMAGE BELOW Information Sheet for HR consultants.
IMAGE BELOW Information Sheet for HR consultants.
IMAGE ABOVE Campaign HR Interim – Layout of a newspaper ad.
IMAGE BELOW Campaign HR Interim – Banners in various formats.
IMAGE BELOW Campaign HR Interim – Banners in various formats.
IMAGE ABOVE Invitation for HR consultants.
IMAGE BELOW Christmas Greetings to Social Media that I've created.
IMAGE ABOVE Poster to hang in the window or place in a street stand.
IMAGE BELOW Linkedin Business Background.
IMAGE ABOVE Social Media posts.
IMAGE BELOW Motion posts for Social Media.
IMAGE ABOVE & BELOW Parts of a PowerPoint Presentation, some of the slides are animated.
IMAGE ABOVE & BELOW Parts of the website that I redesigned.
