The goal of this campaign was to come up with a creative "artistic" way to display the features of the 8 G-shock's adventure watches, buy putting them to their limit on their "native" environment:  being used by 8 top mexicna athletes and artists on 8 different locations around Mexico,  enhancing the main feature of each one of them.
Its important to say that this was more “an artistic project” than a commercial project. The idea was not to be advertisement, but to work with Mexican elite athletes and artists while showing each watch capabilities.

 

 

 

 

 

 

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THE PROCESS.
 

We had 8 demanding photo/video productions in a very limited timeframe of less than 5 weeks. Between defining the athlete, location, planning and logistics, draw storyboards, shooting and editting, there was little time to sleep. On the top of this, the birth of Marcos' first son -“Tiago”-  was expected just at the middle of this campaign. No need to remark how stressing and frustrating was trying to have everything planed and ready when we didn’t know exactly when this little newborn would decide to knock at the door.

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Obviously, there's always chances to improve, things that could have been better;  but having so much fun, being privileged of working with Marcos and having the honor of participating and learn from so many amazing and talented people, is an experience we'll always be grateful for.