Línea Directa

•

LÍNEA DIRECTA
-----------
Alpine Group
Coverage & Promotion Image Campaign

-Linea Directa is a young alpine group that is
redefining the way of doing Alpinism in the Mexico.
They approached us for the first time before going to
their one month Ice Climbing expedition to Ouray,
Colorado. The wanted to create a powerful and
integrated image to reach a larger and more focused
audience, increasing the opportunities when looking
for expedition sponsors.

The experience was quite fun and challenging,
running, hiking and ice-climbing for a hole month,
during which we had to overcome many challenges
to get the project done on location, from logo
redesigning and animation, two video edits, hundreds
of pictures taken, and social-network managing.

Since then, our relation has only become stronger,
working with them in many ways, from online
presentations, to post-production edits
Linea Directa was a breaking point for us, an
amazing group of friends who's taken our media and
athletic skills up to the very limit.