STRUCTURE | Urban Fest
Identify the city and it’s structures.
 
Huge cities have many problems. Especially if they have rapidly developed from regional centers into megapolis. Structura is a Kyiv urban development initiative, holding it’s own festival. The main goal of festival is to discuss the big city’s problems, their solutions and overall - how to make a better place for it’s inhabitants. From comfort, ecology, safety to the aesthetics. 
 
BBDO Studio was invited to create the identity for the movement. We visualized Kyiv as a living infographic map based on true facts and statistics! Population, frequency of accidents, traffic congestion geography, coverage saturation - data with dynamic nature became the basis of identity design to show diversity of problems that need attention.
 
As a result - a dynamic logo with 8 were chosen as the best to communicate the mission of the movement and their festival.
 
 
STRUCTURE | Urban Fest
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17719
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Published:

STRUCTURE | Urban Fest

STRUCTURE. Identity for urban fest in Kyiv.
1226
17719
48
Published:

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