When Fluid were brought on board to work on the contemporary re-invention of iconic arcade rail When Fluid were brought on board to work on the contemporary re-invention of iconic arcade rail shooter game ‘ House of the Dead- Overkill’, Sega were generous enough to bless them with those magic words that all designers hope to hear �" ‘run with your own creativity’.So they did- and the result have been amazing, causing waves all over the industry.
Requirements included: New Brand Logo, Pack Art, Special Edition set with Comic, Press Kit, Print Advertising and Web Design.
The work has received a brilliant response across the board, but one particular triumph of note has to be the ‘Create your poster’ website.
http://www.overkillpostercreator.com/
Built to work like a mini photoshop application, this hugely popular site allows users access to various design tools to ‘create your own’ House of the Dead, Overkill poster
There are a choice of backgrounds, which can be slathered with different designs, pictures of zombies, characters, vehicles and more. Sizing, layering, logos, credits and taglines can all be customized before playing with filters to create that authentic ‘beat up ‘ Grindhouse art style.
The site has proved to be incredibly popular, totting up over a quarter million visits since it’s launch in February. To date there have been over 8, 000 unique poster designs created, and gaming and design blog heads alike are raving about it’s functionality and enticing aesthetics. On top of all this the game not only hit top three in the Wii gaming charts, but also won ‘Best press kit’ at Leipzig Games Convention
Needless to say Sega are pretty pleased, as are Fluid!
“Overkill simply wouldn’t have enjoyed the success it has without Fluid’s creative quality, attention to detail and pure soul that was injected into every piece of work I received. I cannot wait to use them again.”
Rob BartholomewSenior Brand ManagerSEGA Europe
Requirements included: New Brand Logo, Pack Art, Special Edition set with Comic, Press Kit, Print Advertising and Web Design.
The work has received a brilliant response across the board, but one particular triumph of note has to be the ‘Create your poster’ website.
http://www.overkillpostercreator.com/
Built to work like a mini photoshop application, this hugely popular site allows users access to various design tools to ‘create your own’ House of the Dead, Overkill poster
There are a choice of backgrounds, which can be slathered with different designs, pictures of zombies, characters, vehicles and more. Sizing, layering, logos, credits and taglines can all be customized before playing with filters to create that authentic ‘beat up ‘ Grindhouse art style.
The site has proved to be incredibly popular, totting up over a quarter million visits since it’s launch in February. To date there have been over 8, 000 unique poster designs created, and gaming and design blog heads alike are raving about it’s functionality and enticing aesthetics. On top of all this the game not only hit top three in the Wii gaming charts, but also won ‘Best press kit’ at Leipzig Games Convention
Needless to say Sega are pretty pleased, as are Fluid!
“Overkill simply wouldn’t have enjoyed the success it has without Fluid’s creative quality, attention to detail and pure soul that was injected into every piece of work I received. I cannot wait to use them again.”
Rob BartholomewSenior Brand ManagerSEGA Europe
Full spectrum of work on the campaign
Pack art with all orginal artwork
Limited edition comic, scripted and produced in house
Advertising
Merchandising
'Create your own poster' website
