Nothing gets us feeling more nostalgic than Marvel comics and Lego, so we jumped at the chance to create a series of point of sale items for the release of Lego Marvel Avengers.

 

The project involved creating an early pre-order buzz within the retail environment. By adding a sprinkling of the iconic Lego sense of humour popular with fans of all ages, we were able to produce a variety of items for the stores: from free-standing display units, to stacking cubes and even a free-standing standee of the Hulk giving the evil Loki a much needed shakedown, which added another element of fun to the campaign. The result looked brilliant in the shops and captured the essence of both Lego and Marvel.