The Happiness Diet
I started the initial design of the site for this project, getting the style down then moving on to design the TVC. The project itself was for a diet program called The Happiness Diet, the gist of which seems to be basically be happy and you won’t get fat...
I developed the initial style for the brand, through the use of ridiculously massive type, simple illustrations and bold colours - making it bright and fun and that.
I also did a design for the site itself, but it didn't get used in the end. Check it out below.
At the start of the project I also did a bunch of screens of other possible styles. Was actually quite fond of these, but a couple of them would have been a right bitch to animate.