As part of my work with the Sid Lee team, I had to imagine the name for the next generation of mobile kiosk. Wanting to project the idea of nomadicity and volume, I came up with MUVBOX.
The business is positioned to sell self-contained units made to order to the prospective operator's specs. The "ready to ship" MUVBOXes are easily transportable by rail, road or sea.
In Old Montreal, the Homard des îles MUVBOX has been serving lobster rolls and other goodies every summer to happy customers ever since it opened.