In August 2013, working with amazing clients, our team took over all Social Media for belairdirect, one of Canada's major players in the insurance industry. Using its mascot, the Little Knight, we create playful and engaging Facebook and Instagram content. We also published informative articles covering subjects relevant to the interests of belairdirect's clients: safety, simplicity and smart advice. 

 

This project happened as part of my functions as lead of Content at Sid Lee

Names of my creative colleagues available upon request.