The Client
Singapore National Parks
Objectives
• Promoting Singapore's National Parks as a place for the young and old
• Generate awareness on National Parks' constant effort on nature conservation
• Generate a sense of ownership and appreciation of the natural surroundings
Concept
• Promote the parks as an enjoyable therapeutic dreamy getaway
• Highlight the health benefits of spending time in nature
• Help the public seeing nature in a new perspective — through our five senses
Posters/ Bus Advertisements
• The posters uses the aspect of the 5 senses in its headers to promote the park.
Sensory Mystery Boxes
• The boxes will prod the public to interact and use their senses to experience nature differently.
• Providing different scents, textures, sounds, tastes and sights.
• The mystery boxes will also provide health facts to promote relaxing outdoors in local parks.
Promotional: Leaf hangers
• leaf hangers can be hung in buses or trains railings where bored commuters
will be curious and interact with it.
• The leaf hangers will promote the new sensory aspect of the parks.
