Athens 2004 Olympic Emblem
The emblem of the Athens 2004 Olympic Games is a simple and timeless olive wreath. Representing Athens and athletic supremacy, it is the 'circle of life'. The blue and white colours of the emblem refer to the image of contemporary Greece, the Agean islands and the Greek light. Through its simplicity it stands for eternity and purity on an international level.
"Everyone's attention will be drawn to this emblem not only before and during the Olympic Games but also for many years to follow. It will forever be part of the history of the Olympics".
Juan Antonio Samarang
President of the International Olympic Committee
• Design of the identity for the Athens 2004 Olympic Games
"Everyone's attention will be drawn to this emblem not only before and during the Olympic Games but also for many years to follow. It will forever be part of the history of the Olympics".
Juan Antonio Samarang
President of the International Olympic Committee
• Design of the identity for the Athens 2004 Olympic Games
• Design of the emblem
• Brand values and philosophy
• Brand brochure for the ceremony of the emblem
In strategic partnership with Wolff Olins
www.wolffolins.com
In strategic partnership with Wolff Olins
www.wolffolins.com
Interview of Rodanthi Senduka on Fuji TV, 2004.
