Rodanthi Senduka's profile

AB

Rodanthi Senduka
•
AB
From the Greek Land
Inspiring design in an unexpected place. AB Vassilopoulos is one of the largest supermarket chains in Greece, and a member of the Delhaize Group. Red designed a range of 30 own label products, communicating the closeness between nature`s produce and the consumer. The Greek landscape, artistically photographed, along with Mediterranean nutritional values, inspired the development of the products` identity, and built a closer relationship with the consumer, promoting the tradition of healthy eating.
 
Services provided:
brand design, packaging design, and brand applications

International awards & credits
International Brand Packaging Awards New York - 2004 Silver Award
London International Advertising Awards - 2004 Packaging Design Distinction
New York Festivals - 2000 Award for the packaging design of AB Vassilopoulos olive oil

National awards & credits
ERMIS Awards (Association of Greek Advertising Agencies) -  2004 Silver Award

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re-branding brand architecture Brand Development products AB Vasilopoulos Supermarket products FMCG premium products Olive Oil olives honey beans fruit conserve olive pate Greek design
re-branding brand architecture Brand Development products AB Vasilopoulos Supermarket products FMCG premium products Olive Oil olives honey beans fruit conserve olive pate Greek design
re-branding brand architecture Brand Development products AB Vasilopoulos Supermarket products FMCG premium products Olive Oil olives honey beans fruit conserve olive pate Greek design
re-branding brand architecture Brand Development products AB Vasilopoulos Supermarket products FMCG premium products Olive Oil olives honey beans fruit conserve olive pate Greek design
re-branding brand architecture Brand Development products AB Vasilopoulos Supermarket products FMCG premium products Olive Oil olives honey beans fruit conserve olive pate Greek design
re-branding brand architecture Brand Development products AB Vasilopoulos Supermarket products FMCG premium products Olive Oil olives honey beans fruit conserve olive pate Greek design
re-branding brand architecture Brand Development products AB Vasilopoulos Supermarket products FMCG premium products Olive Oil olives honey beans fruit conserve olive pate Greek design
re-branding brand architecture Brand Development products AB Vasilopoulos Supermarket products FMCG premium products Olive Oil olives honey beans fruit conserve olive pate Greek design
re-branding brand architecture Brand Development products AB Vasilopoulos Supermarket products FMCG premium products Olive Oil olives honey beans fruit conserve olive pate Greek design
re-branding brand architecture Brand Development products AB Vasilopoulos Supermarket products FMCG premium products Olive Oil olives honey beans fruit conserve olive pate Greek design
AB
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