Michael Rance's profile

BP identity development

BP, the 'Helios' was developed in SF. My work was to help develop the look and feel across all touch points.
TNK-BP identity, development of the joint venture 'identifier' and look and feel in Russia
TNK-BP identity, creation and development of an interactive pdf based guidelines document.
TNK-BP tanker, the biggest moving billboard for the brand.
BP identity development
Published:

BP identity development

I worked for a number of years whilst at Landor developing the identity and specific touchpoints for BP. This covered both the master brand and s Read More

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Creative Fields