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BP identity development
Michael Rance
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BP, the 'Helios' was developed in SF. My work was to help develop the look and feel across all touch points.
TNK-BP identity, development of the joint venture 'identifier' and look and feel in Russia
TNK-BP identity, creation and development of an interactive pdf based guidelines document.
TNK-BP tanker, the biggest moving billboard for the brand.
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BP identity development
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Published:
December 5th 2011
Michael Rance
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Michael Rance
Colchester, United Kingdom
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BP identity development
I worked for a number of years whilst at Landor developing the identity and specific touchpoints for BP. This covered both the master brand and s
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2
371
0
Published:
December 5th 2011
Creative Fields
Branding
Art Direction
bp
Copyright Info
Attribution, Non-commercial, No Derivatives
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