Agency: ICON Advertising
Client: Audi
Copywriter: Ivona Cana
Art Director: Mihai Ontanu
Client: Audi
Copywriter: Ivona Cana
Art Director: Mihai Ontanu
DTP: Adrian Musa
Brief: Audi wanted a campaign through which to communicate the brand values, traits and unique qualities. We had to select a few main points, ideas and highlight and transform them into an iconic Audi image.
Solution: We concentrated on Audi's main advantage: it's unique and innovative technology. We selected 4 main innovations, put them intro an historical context: the first car in history to have that certain technology and the modern model of Audi today. For each print, the two cars presented would tell the story of a specific innovation in automobile technology.
Brief: Audi wanted a campaign through which to communicate the brand values, traits and unique qualities. We had to select a few main points, ideas and highlight and transform them into an iconic Audi image.
Solution: We concentrated on Audi's main advantage: it's unique and innovative technology. We selected 4 main innovations, put them intro an historical context: the first car in history to have that certain technology and the modern model of Audi today. For each print, the two cars presented would tell the story of a specific innovation in automobile technology.
Communication platforms: outdoors, mashes, online banners, site branding, newspapers and magazines.
