Agency: Red Oxygen
Client: MAM Bricolaj
Copywriter: Ivona Cana
Art Director: Mihai Ontanu
DTP: Pais Ionut
Brief: MAM Bricolaj wanted a creative ad that would effectively communicate the entire concept of the company: a complete supermarket for tools and different materials used to build furniture . The message was a simple one: "let everybody know that at our stores they can find anything they want."
Solution: We decided to show a simple man with a toolbelt - he would be the client that, even though he is not a professional, enjoys DIY projects. He has a "shopping list" in his hand and every single item is checked. This means that he found everything he wanted in this particular "furniture supermarket". It's simple, convenient and quick!
Communication platforms: magazines, online platforms ( form banners to newsletters), OOH and POSM.
Brief: MAM Bricolaj wanted a creative ad that would effectively communicate the entire concept of the company: a complete supermarket for tools and different materials used to build furniture . The message was a simple one: "let everybody know that at our stores they can find anything they want."
Solution: We decided to show a simple man with a toolbelt - he would be the client that, even though he is not a professional, enjoys DIY projects. He has a "shopping list" in his hand and every single item is checked. This means that he found everything he wanted in this particular "furniture supermarket". It's simple, convenient and quick!
Communication platforms: magazines, online platforms ( form banners to newsletters), OOH and POSM.
